What is inSTARead?
inSTARead is an efficient concept screening process to evaluate innovation concepts, empower efficient decision making and help maximise market success
Simple - An effective and consumer friendly 5 star rating system is applied to concepts based on set KPI’s
Swift - Capture concept KPI’s almost instantly with a 48 hour turnaround on results*
Standard -The results are benchmarked against 1200+ Australian consumer goods concepts and ideas
Save- From $950 per concept, inSTARead is a cost effective way to get a read on new concepts, product/packaging ideas, slogans/ads or just about anything else*
*From final concept set up. Based on a minimum 3 concepts with a N=200 general population sample size. Sequential monadic design.
inSTARead KPI’s
Once a concept is finalised, it gets sent out to our database who rate it based on the 6 inSTARead KPI’s. These results are then benchmarked against 1200+ Australian consumer goods concepts and ideas. The results are shown on the inSTARead 5 star rating scale to help you make clear and efficient decisions to maximise market success
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