Rate concepts with

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Insights Delivered Instatnly

 
 
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What is inSTARead?

 

inSTARead is an efficient concept screening process to evaluate innovation concepts, empower efficient decision making and help maximise market success

 
 

Simple - An effective and consumer friendly 5 star rating system is applied to concepts based on set KPI’s

Swift - Capture concept KPI’s almost instantly with a 48 hour turnaround on results*

Standard -The results are benchmarked against 1200+ Australian consumer goods concepts and ideas

Save- From $950 per concept, inSTARead is a cost effective way to get a read on new concepts, product/packaging ideas, slogans/ads or just about anything else*

*From final concept set up. Based on a minimum 3 concepts with a N=200 general population sample size. Sequential monadic design.

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inSTARead KPI’s

Once a concept is finalised, it gets sent out to our database who rate it based on the 6 inSTARead KPI’s. These results are then benchmarked against 1200+ Australian consumer goods concepts and ideas. The results are shown on the inSTARead 5 star rating scale to help you make clear and efficient decisions to maximise market success

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Easily evaluate your…

 

How does it work?

Quick & Easy

 
 
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Step 1 - Submitted concept is signed off

 
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Step 2 - Results are then quickly gathered and returned within 48 hours

 
 
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Step 3 - These results are then benchmarked against 1200+ Australian consumer goods concepts using the inSTARead 5 Star Rating System

 
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Step 4 - A Report email is then sent out, with your results so you can make an informed decision on your concept

 
 
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Pricing table

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Basic

From $950*

5 Star rating (up to 6 ratings)

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Standard

From $1250*

5 Star rating (up to 6 ratings)

Verbatim (type in)

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Advanced

POA*

5 Star rating (up to 6 ratings)

Verbatim (type in)

Diagnostics (customised)

*Based on a minimum 3 concepts with a N=200 general population sample size. Sequential monadic design.